- 出生年
- 1993年
- 籍贯
- 中国
- 学历
- 博士
- 证书
- 健康证、美国签证
- 特长
- 资深月嫂育婴师，精通中英文，拥有丰富教学经验与教育背景，精通定性与定量研究，洞悉品牌营销传播策略，善于创作与跨文化沟通。可提供专业的育儿陪伴与家庭教育指导。
- 工作经验
- PROFESSIONAL SUMMARY
Xihui (Sherry) Wang is a dedicated PhD Candidate in Marketing Communication at the University of Connecticut, leveraging advanced expertise in qualitative and quantitative research to drive actionable insights in branding, consumer engagement, and digital strategy. With a dual focus on academia and industry, she has authored peer-reviewed publications on sustainable consumer behavior and influencer
marketing, while designing data-driven campaigns for global brands like “Pampers" and "Carolina Herrera.” As an educator, she enhances learning outcomes for 100+ undergraduates through dynamic curriculum design, achieving a 95% student satisfaction rate. Fluent in Mandarin and English. she excels in cross- cultural communication,content creation,and translating complex research into innovative marketing solutions.
EDUCATIONAL BACKGROUND>University of Connecticut, US
Ph.D.Marketing Communication (GPA: 3.75/4.0) 09/2021-present
Core Courses: Quantitative/Qualitative Research Methods, Communication Research Method, Mass Communication Theory
Certificate, Digital Marketing Strategy 09/2023-present
Core Courses: Marketing and Digital Analytics. Digital Marketing, Marketing Management
> University of Westminster,UK 09/2019-10/2020
MA.Public Relations(GPA: 3.63/4.0)
Core courses: Public Relations in Society, Corporate Communication, Reputation Management, Media and Content Strategy.
University of Manchester,UK 09/2017-09/2018
MSc. International Fashion Marketing(GPA: 3.42/4.0)
Core courses: International fashion retailing, Mati-Channel marketing, E-fashion retailing
>Shanghai Lixin University of Accounting and Finance, China 09/2013-06/2017
BSc. Management, Real Estate Development and Managemen (GPA: 3.56/4.0) EXPERIENCE
>Graduate Teaching Assistant, University of Connecticut, US 09/2021-present
·Directed 4 classes of "the process of communication", a semester of 100 undergraduate students.Taught discussion sections and helped students a deeper understanding of course theories and the communication field
·Evaluated student performance, graded all course assignments, and provided end of semester grades*Collaborated with colleagues to refine curriculum and instructional materials.
>Chinese Teacher,CSSA University of Connecticut, US Part-time: 01/2024-present
Experienced in teaching K12 children Chinese, focusing on listening, speaking, and writing skills. Proficient in instructing the "Huanyu Pinyin, ensuring a solid foundation in pronunciation and character recognition,
·Dedicated to creating an engaging learning environment to foster language proficiency and cultural
appreciation.
>PR Intern,MSL China, Shanghai Branch,China 10/2018-01/2019
·Drafted insight statements for the "Anta x Marvel" collection, contributing to a 25% increase in
campaign engagement.
Assisted in strategic planning for"Carolina Herrera” market entry and collaborated with KOLs. Coordinated offline campaigns and developed press releases for "Pampers," improving media coverage by 30%.
·Offline campaign coordination
> Intern.Prada Group, Shanghai Branch, China 06/2016-07/2016
· Conducted luxury market analysis to inform store-level marketing strategies.
Supported inventory management and executed sample lending processes efficiently. SKILLS
>Technical Skills:
·SPSS,AMOS (Quantitative data analysis)·MAXQDA (Qualitative data analysis)
Qualtrics, Survey Monkey, Amazon Turk (Online survey platform) WordPress (Website building) Microsoft Office Suite
●Social Media Content Creation and Editing Language Proficiency:
●English (Full Professional Proficiency )●Mandarin (Native)
PEER-REVIEWED PUBLICATIONS
1. Lin, C. A. Wang, X., & Dam. L. (2023). TikTok Videos and Sustainable Apparel Behavior:Social Consciousness, Prior Consumption and Theory of Planned Behavior. Emerging Media: Technology, Industry and Society. https://doi.org/10.1177/27523543231188279
2. Lin. C. A.. Wang, X.. & Yang, Y. (2023). Sustainable Apparel Consumption: Personal Norms,CSR Expectations,and Hedonic vs. Utilitarian Shopping Value.Sustainability, 15(11). 9116. https://doi.org/10.3390/su15119116 CONFERENCE PAPER
3. Lin, C.A. & Wang, X. (2024). The Role of Prior Consumer Behavior, Source Credibility, and
Parasocial Interaction in Social Influencer Markering.107th The Association for Education in Journalism and Mass Communication (AEJMC), Philadelphia, US.
2.Wang, X., Lin, C. A., & Dam, L. (2023). TikTok Videos and Sustainable Fashion Consumption: Social
Consciousness, Prior Behavior and Consumer Decision-Making. 72rd Annual International Communication Association Conference, Toronto, Canada.
1.Wang, X., Lin, C. A., & Yukyung. Y. (2023). Exploring Green Purchase Intentions via Personal
Behavioral Norms, CSR Expectations, and Consumers ' Shopping Value. 106th The Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC, US.* First Place Open Competition Paper, Public Relations Division
- 个人评价
- 利用先进的定性和定量研究技能为品牌、消费者参与度和数字战略提供可操作性的见解，具有学术和行业双重专注，精通中英文。
